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Check out the IMEX Frankfurt 2026 show stats

13,515

Total participants
73,000

Meetings booked
4,739

Total buyers
160

Press attendees from 21 countries
2,900

Exhibiting companies representing 100 countries

Download 2026 stats

Buyer stats—IMEX Frankfurt 2026

All buyer stats—IMEX Frankfurt 2026

4,739 buyers from 94 countries

Top 5 countries

Sorted by %

Germany 23%
US 11%
UK 9%
Brazil 4%
France 3%

Top 3 countries: 43%; of total buyers
Total countries: 94; represented

Nature of business

Sorted by %

Agency 68%
Corporate 16%
Association 10%
Independent planner 4%
Gov/University 2%

Agency, corporate & association: 94%; of total buyers
Corporate & association: 26%; of total buyers

Buying power

22%

Over $10M

High budget buyers
64%

Over $1M

High budget buyers

Budget distribution

Under $100K: 6%
$100K-$500K: 14%
$500K-$1M: 16%
$1M-$5M: 29%
$5M-$10M: 13%
Over $10M: 22%

Key highlights

Total buyers: 4,739; from 94 countries
Buying power: 22%; control $10M+ budgets
Job position: 42%; Director level and above

Hosted buyer stats—IMEX Frankfurt 2026

3,731 hosted buyers from 85 countries

Top 5 countries

Sorted by %

Germany 14%
US 13%
UK 9%
Brazil 5%
France 4%

Top 3 countries: 36%; of total buyers
Total countries: 85; represented

Nature of business

Sorted by %

Agency 73%
Corporate 11%
Association 11%
Independent planner 4%
Gov/University 1%

Agency, corporate & association: 95%; of total buyers
Majority: Agency; 73% of participants

Buying power

24%

Over $10M

High budget buyers
66%

Over $1M

High budget buyers

Budget distribution

Under $100K: 5%
$100K-$500K: 13%
$500K-$1M: 16%
$1M-$5M: 28%
$5M-$10M: 14%
Over $10M: 24%

Key highlights

Total hosted buyers: 3,731; from 85 countries
Buying power: 24%; control $10M+ budgets
Job position: 42%; Director level and above

Visitor buyer stats—IMEX Frankfurt 2026

1,008 visitor buyers from 67 countries

Top 5 countries

Sorted by %

Germany 57%
UK 7%
Netherlands 4%
United States 4%
Switzerland 2%

Top 4 countries: 72%; of total buyers
Total countries: 67; represented

Nature of business

Sorted by %

Agency 50%
Corporate 32%
Association 8%
Independent planner 6%
Gov/University 4%

Agency, corporate & association: 90%; of total buyers
Corporate & association: 40%; of total buyers

Buying power

13%

Over $10M

High budget buyers
49%

Over $1M

High budget buyers

Budget distribution

Under $100K: 13%
$100K-$500K: 21%
$500K-$1M: 17%
$1M-$5M: 28%
$5M-$10M: 8%
Over $10M: 13%

Key highlights

Total visitor buyers: 1,008; from 67 countries
Buying power: 13%; control $10M+ budgets
Job position: 42%; Director level and above

Download 2026 stats